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Soft power has been defined as the ability of nations to shape the preferences and influence the behaviour of other nations through appeal and attraction as opposed to coercion. It consists of three major categories - a nation’s culture, its political values and its foreign policy. These categories affect the image and perception of the…Read more
The concept of ‘soft power’ formally emerged and took concrete shape only after the disintegration of the Soviet Union. In a way, it could largely be described as a post-Cold War phenomenon, which is now an established aspect of the contemporary discourse on international relations. The very timing of the formal emergence of the term…Read more
The recent rapid growth of the economy has positioned India more seriously than ever as a major power in world politics, and it is often paired with China as part of the vibrant rise of Asia. But how should India understand and invest in its growing power? Traditionally, power in world politics was seen in…Read more
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